Cowal Highland Gathering proves a worldwide hit - Cowal Highland Gathering
25th - 27th August 2022


© Photo by Ken Clark

News  »  Cowal Highland Gathering proves a worldwide hit

Cowal Highland Gathering proves a worldwide hit

Figures released today show that this year’s Cowal Highland Gathering was a global success.

Thousands of people from across the world flocked to Dunoon for the three day extravaganza, both as competitors and spectators.

Those competing included 599 highland dancers, 132 pipe bands, 97 solo pipers, 88 5K runners, 54 hill race runners, 26 wrestlers and 13 heavy athletes.

The total attendance figure over the three days was some 17,500 people.

However, it wasn’t just those with tickets who were enthralled by the Gathering action. Technology enabled tens of thousands of others to keep abreast of the live action, wherever they were.

The Cowal Highland Gathering website scored an incredible 38,833 hits during the games from 18,307 unique visitors – a leap of 1,990% and 1,240% respectively on last year’s figures.

The website interest came from a total of 72 countries, the top ones being the UK (23,353), Canada (7,909), USA (4,011), Australia (2,300), New Zealand (697), South Africa (218), Netherlands (87), Germany (80) and Belgium (74).

One of the highlights for many of the internet visitors was the live stream from the main highland dancing stage, which had 23,626 views over the three days.

The Gathering’s Facebook page was even busier, with 118,283 people interacting with it in some way during the event whether that be seeing it, liking it, commenting on it or sharing posts.

Cowal Highland Gathering chair Ronnie Cairns said the figures surpassed even the organisers’ most optimistic predictions.

“These statistics are very exciting for us on two levels,” he said.

“Not only did we have many thousands of spectators here in Dunoon, but we also saw an explosion in the interest people are taking in our event through our website, Facebook page and so on.

“This interest came from every corner of the globe. Cowal Highland Gathering is proud to be able to call itself a genuine world-wide brand, and we are determined to build on this huge support base in future years.

“What we witnessed this year - both in terms of the level of competition and the enthusiasm of those watching it, wherever they were – was sensational.

“The feedback we’ve received has been overwhelmingly positive, which is very rewarding for the countless people who worked so hard over many months to ensure the event was a success.

“We’re focused on keeping up the momentum and riding the enormous wave of support we’ve experienced. We are now moving forward with real confidence, and look forward to welcoming everyone back to an equally fantastic games in 2014.”

Over the course of the last year, nearly 60,000 individuals accessed the Gathering’s website, together amounting to over 390,000 page views.

The 2013 Cowal Highland Gathering was part of EventScotland’s National Events programme.

Paul Bush OBE, Chief Operating Officer for EventScotland said: “2013 has been a great success for Cowal Gathering, both at the event and across its online channels.

“Scotland is the perfect stage for events and by looking at the event website and live streaming statistics, you can see that there is good interest from overseas markets.”